"Through our digital direct-to-consumer platforms, we generated approximately 19 million unique orders and achieved 11% revenue growth this quarter," CEO Michel Doukeris shared during an earnings call

Anheuser-Busch InBev (AB InBev) reported moderate revenue growth for its recently concluded third quarter, but the company isn’t celebrating just yet. Despite gains across both offline and online channels, including its B2B digital sales platform BEES, the company sees room for further improvement.

BEES, AB InBev’s B2B digital platform, facilitates transactions across various channels, including a marketplace for third-party suppliers of beer and non-beer products. For the fiscal third quarter ending September 30, AB InBev’s revenue rose to $15.33 billion, a 2.7% increase from $15.12 billion in Q2 2023.

“Through our digital direct-to-consumer platforms, we generated approximately 19 million unique orders and achieved 11% revenue growth this quarter,” CEO Michel Doukeris shared during an earnings call. “These 19 million data points provide us with deep consumer insights, enabling us to develop new consumption occasions and drive incremental revenue.”

AB InBev, known for brands like Budweiser, Stella Artois, and Corona, provided additional metrics on the performance of BEES:

  • BEES generated $12.1 billion in gross merchandise value (GMV), reflecting a 14% increase compared to Q3 2023. B2B digital channels now account for 72% of AB InBev’s revenue.
  • The BEES marketplace contributed $630 million in GMV from third-party product sales, marking a 51% increase over the same period last year.
  • BEES is operational in 28 markets as of September.
  • In Q3, BEES had 3.9 million monthly active users and facilitated 9.5 million orders, resulting in a 31% increase in order volume and a 51% increase in GMV from third-party products year-over-year.

“Beer is a passion point for consumers,” Doukeris noted. “Strong consumer demand for our megabrands, combined with the execution of our mega platforms, has delivered another quarter of top- and bottom-line growth with margin expansion. Our teams and partners continue to execute our strategy, and we are confident in achieving our revised FY24 EBITDA growth outlook of 6-8%.”

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