TradeCentric has appointed Katie Meeker as vice president of marketing.

Meeker will lead the company’s global marketing strategy, focusing on brand development, customer relations, and market expansion. TradeCentric is a provider of e-procurement software applications and services.

About the new TradeCentric vice president of marketing

With over 15 years of experience in B2B technology marketing, Meeker has held senior leadership roles at iCIMS and Visual Lease, where she developed and executed marketing strategies to drive business growth. Her appointment as vice president of marketing comes as Tradecentric continues its global expansion efforts.

Elizabeth Segovia, CEO of TradeCentric, notes that Meeker’s expertise will help strengthen the company’s brand and support its growth objectives in the B2B connected commerce sector.

TradeCentric specializes in helping B2B companies improve sales and customer experience by enabling connected commerce through procurement software punchout and integration with enterprise resource planning (ERP) systems for purchase order and invoice automation.

In May, the company enhanced its technology to improve integration with the Salesforce Commerce Cloud ecommerce platform. The updates allow online sellers using Salesforce Commerce Cloud to connect with buyers purchasing through their procurement or ERP systems.

TradeCentric also recently updated its TradeCentric for Salesforce B2B Commerce Lightning application, available on the Salesforce AppExchange. The updates, which include shopping cart editing, active order protection, enhanced data, and Level 2 punchout, are designed to help Salesforce Commerce Cloud users easily connect with B2B buyers across leading procurement solutions and ERP systems to drive ecommerce sales.

Sign up

Sign up for a complimentary subscription to Digital Commerce 360 B2B News, published 4x/week. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, senior vice president of B2B and Market Research, at [email protected]. Follow him on Twitter @markbrohan. Follow us on LinkedIn, X (formerly Twitter), Facebook and YouTube.