Samsonite is enhancing its ecommerce platform by integrating 3D images and augmented reality (AR) features to elevate the online shopping experience.

This initiative spans across Samsonite’s brands, including TUMI and American Tourister, aiming to provide a more immersive and interactive shopping journey. To bring this vision to life, the company has partnered with Fibbl, a specialist in 3D modeling and AR technology, to produce high-quality digital assets for its websites.

These new features will enable customers to explore products in greater detail, empowering them to make more informed purchasing decisions.

How Samsonite is using AR in its ecommerce strategy

Joeri Van Holder, senior digital marketing manager, highlighted that Samsonite will also leverage these 3D and AR assets in social media, email campaigns, and digital ads, offering a dynamic alternative to static images. The partnership with Fibbl further allows for greater marketing flexibility, including the use of computer-generated imagery (CGI) for promotional campaigns.

Fibbl’s technology generates detailed 3D models of physical products, which are then integrated into AR experiences. Customers can interact with these models, rotating, zooming in, and placing them in real-world environments through their smartphones or computers for a more comprehensive view.

This development follows Samsonite’s 2023 upgrade to its digital infrastructure with the integration of a Salesforce ecommerce platform. David Oksman, Samsonite’s VP of marketing and ecommerce, noted that this platform streamlines operations and enhances the omnichannel experience across the company’s brands. Samsonite saw a 100% increase in digital sales in 2023 compared to pre-COVID levels, with conversion rates up by 14%.

The introduction of 3D and AR features is the latest step in Samsonite’s ongoing efforts to advance its ecommerce technology and improve the customer experience.

Samsonite’s fiscal third-quarter earnings report for 2023, released Nov. 13, revealed sales of $877.7 million, a decrease from $957.7 million in the same period last year. Net income was $66.2 million, down from $108.7 million in the previous year. For the first nine months of 2023, sales totaled $2.64 billion. That compared to $2.73 billion in 2022, with net income at $235.6 million, down from $254.6 million in 2022.

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