The just-released 2020 Web Design & Customer Experience Report looks at the state of ecommerce web features and how they enhance the customer experience. The report includes new insights into the web design and features retailers are using, the online shopping innovations many are making, and consumer perception of website functionality while shopping online.
2020 proved to many retailers that they couldn’t rely solely on physical stores, which meant they had to find new ways to offer the store experience online. Cosmetics retailers adapted quickly by adding, upgrading and investing in web tools to help shoppers feel more comfortable making beauty purchases online. The just-released 2020 Online Cosmetics Report offers an in-depth analysis of the top retailers selling cosmetics, skin care and hair care products online, as well as trends in the category and consumer insights.
The home improvement retailer added augmented reality capabilities to its app and mobile web before the pandemic. The feature helps lift engagement and conversion as consumers spend more time shopping on their phones.
With all its stores closed for the first time due to the pandemic, the wedding gown retailer decided to implement a couple new technologies into its ecommerce site to reach shoppers at home who are still planning weddings.
The vegan beauty brand has doubled down on personalization with interactive quizzes, receipt-scanning incentives and improved product recommendations—increasing the data insights at its fingertips and boosting conversion rates by 120%.
To deliver exceptional customer experiences at scale, retailers must layer automation and intelligent technologies technology to optimize each part of their ecommerce operations.