2025 is almost here, and the new year promises significant shifts for supply chains, retailers, and last-mile logistics, according to PitchBook.

Rising U.S. tariffs on imported goods will push companies to diversify supply chains, requiring better visibility and tools for tracking and optimization.

“Higher tariffs could suppress global trade, but in the short term, shipping rates and freight demand will become volatile as businesses stockpile before tariffs take effect,” PitchBook notes.

Supply chains to shift in 2025

To manage these challenges, companies expect to invest in digital tools like real-time transportation visibility platforms (e.g., project44, FourKites, and Shippeo) and digital twin solutions for supply chain planning.

And 2025 will also see a surge in commercial drone delivery.

Walmart plans to expand its drone services to 1.8 million customers in Dallas/Fort Worth using Zipline, Wing, and DroneUp. DroneUp’s recent FAA approval allows operations within a five-mile radius, tripling its service reach.

Globally, McKinsey projects drone deliveries to grow to 1.5 billion annually by 2035. That’s up from 800,000 in 2023. Investment activity remains strong, with Zipline raising $350M, Pyka securing $40 million, and Skydio achieving a $400 million series E round.

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