“We have only scratched the surface of the business impact and global scale that Salsify is capable of,” Piyush Chaudhari, a former top executive involved in brand services, said after the product experience management company named him CEO this week.

Piyush Chaudhari - Salsify

Piyush Chaudhari, CEO, Salsify

Piyush Chaudhari, a former CEO of global brand services firm SGS & Co., is the new top executive of product experience management company Salsify.

He succeeds Jason Purcell, a Salsify co-founder who has been the company’s CEO for the past 12 years and will remain as a board member and company advisor. “I am personally excited about the vision, energy, and experience Piyush will bring to power the next decade of accelerating growth for Salsify and our customers,” Purcell said in the company’s announcement of Chaudhari’s appointment as CEO.

Chaudhari is joining Salsify at a time when the company is  rolling out new technology products designed to improve how companies can manage and syndicate branded product descriptions and images to attract online customers and boost conversion rates.

Last year, Salsify invested $38 million in production innovation across several areas, including AI and automation, to enhance its product experience management technology for engaging and converting online buyers with helpful digital product content across multiple channels. And in this year’s first quarter, Salsify announced the general availability of Salsify PXM Advance, the newest version of its Product Experience Management platform.

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“But in truth we have only scratched the surface of the business impact and global scale that Salsify is capable of,” Chaudhari said in a statement announcing his new position.

He added, “I am humbled and thrilled to assume leadership towards the next phase of growth that Salsify’s Board and entire team of Salsifarians are ready to invest in.”

JasonPurcell-Salsify

Jason Purcell, co-founder and former CEO, Salsify

The company says it’s in good financial condition to invest in its growth. “Purcell leaves the company in the best financial shape of its history,” Salsify said in a statement. “It is growing, profitable, and holds over $300 million in cash and no debt.”

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Chaudhari most recently was CEO of SGS & Co., which provides brands with advertising services across more than 30 countries. Prior to SGS, he was president, Americas and global strategy, at IRI (now known as Circana), which provides companies data on consumer demand to foster sales growth. Chaudhari has also held senior executive positions at Aon Hewitt, a provider of human capital and management consulting services. In addition, he has worked at Aon Consulting, Motorola and IBM, according to his LinkedIn page.

Salsify works with thousands of brand manufacturers, distributors and retailers worldwide to develop technology designed to help companies produce and share product content that wins over online buyers.

The company’s clients include brand manufacturers Mars, L’Oreal, Coca-Cola, Bosch, McCormick, Kenvue, Danone and ASICS; and such retailers and distributors as Albertsons, Carrefour, Metro, Glass Warehouse and DoorDash.

Paul Demery is a Digital Commerce 360 contributing editor covering B2B digital commerce technology and strategy. [email protected].

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