Spring into a new marketing season by thinking thoughtfully about winter-based campaign messaging, website content and underperforming inventory. Free up marketing resources by retiring old strategies and bringing in new ideas.

Jennifer Flanagan, vice president of marketing, AdTaxi

Jennifer Flanagan, vice president of marketing, Adtaxi

Embrace the lighter and brighter season by bringing a fresh energy to your spring 2019 marketing campaigns. As consumers emerge from a long, chilly winter, they’re ready to trek outdoors, celebrate springtime holidays, and refresh their lives and attitudes. We’ve identified a few seasonal trends to revitalize your spring marketing campaigns.

Do a Marketing Spring Cleaning

Spring into a new marketing season by thinking thoughtfully about winter-based campaign messaging, website content, and even underperforming inventory. Consumers are looking for fresh new ideas and products to match their springtime attitudes, and it can be helpful to free up marketing resources by retiring old strategies and bringing in new ideas.

Revitalize your messaging to imitate the positivity and hopefulness of the spring season.

Use Themed Ads and Campaigns

Reflect the lightness and brightness of the season with ads showcasing vibrant colors and upbeat messages. A curated springtime palette reflects the colors of the season, from bright, sunny yellows to pastel floral tones and vibrant green foliage. Revitalize your messaging to imitate the positivity and hopefulness of the spring season.

Recognize Spring Holidays

The spring season brings a number of widely celebrated holidays, including Mother’s Day, Earth Day, Easter, and Memorial Day. Identify the connection your consumers might have with each holiday and create a campaign recognizing that personal link. For example, Memorial Day weekend is usually spent outdoors, but the holiday covers a variety of activities ranging from solemn observances to backyard barbeques and even extreme sports.

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Incorporate Spring Activities

In addition to springtime holidays, the few months after winter bring a number of common consumer activities. Spring break is a major event for the travel industry, while tax season dominates the finance market. Many consumers like to engage in spring cleaning activities to better their indoor home environments, while others look outdoors for inspiration from nature and sports activities. Focus on themed promotions that reflect how your customers interact with these common activities.

Savvy marketers can harness the energy of the spring season and improve their campaign efforts with these tips to leverage seasonal advertising trends.

Adtaxi is a digital marketing agency based in Denver.

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