PALO ALTO, Calif. — Meitu, one of the world’s leading developers, today announced that its mobile photo and video apps have been installed on over one billion unique devices, and growing new activations by over 2 million every day.

Since launching in 2008, Meitu has built a suite of apps including MeituPic, Meipai, SelfieCity, BeautyCam, BeautyPlus, Airbrush and MakeupPlus. Today, the company is the number three mobile app developer in Chinaand a top ten global developer on the Apple App Store.

Meitu drives downloads and engagements worldwide:

  • One billion unique device installs
  • Two million new activations every day
  • 18 countries each with over one million users
  • 300 million active users
  • 4.5 billion total photos and videos taken and processed

“Surpassing one billion unique mobile devices in such a short time is an incredible and exciting milestone for Meitu,” says Frank Fu, Managing Director of Meitu’s Global Operations. “But this is just the beginning. We are now working to leverage our leadership in facial recognition and virtual try-on to build a global beauty ecosystem where users worldwide can easily discover, experiment and create new looks – right from their phones.”

About Meitu
Meitu is a leading mobile internet company that aims at building an ecosystem for users to discover, create and share beauty. Meitu’s apps, including MeituPic, Meipai, SelfieCity, BeautyCam, BeautyPlus, Airbrush and MakeupPlus, are installed on over a billion unique devices worldwide. The company is a top ten global app developer on the Apple AppStore. More information about Meitu can be found at