SAN DIEGO, Jan. 4, 2016 — Bop Design, a web design firm headquartered in San Diego, recently announced 11 trends and predictions of how B2B marketing will be changing in the upcoming year.  

Jeremy Durant, business principal of San Diego web design firm Bop Design, recently announced 11 trends and predictions that are impacting and changing B2B marketing and web design in 2016. In the announcement, Durant reveals shifts in the digital marketing industry and how they will affect marketing efforts and overall website design for firms in the B2B industry.

“This year will be an exciting time for digital marketing and web design. Overall, the shift is away from design for its own sake and a re-focusing on the end user and the entire customer service experience,” said Durant. “Many of the trends and predictions are customer-centric and take a deeper look at how the customer experiences the brand, the website, and the sales and product/service-delivery process.”

According to Durant, a major trend in the industry is towards minimalistic design, especially when it comes to web design and other marketing materials. “Less is more this year, which is absolutely the case in terms of B2B web design and digital marketing. In this vein of minimalism and simplicity, we predict that flat design will gain even more popularity in web design this coming year,” stated Durant.

A major trend in digital marketing and web design that will also be adopted on a wider scale, according to Durant and his web design team, is thoughtful web design that focuses on storytelling. He indicated, “Designers and developers are starting to take a holistic approach to web design to focus on a complete story that is communicated through design and copy. For example, many B2B website designs are starting to use the homepage to craft a story and guide the website visitor along the story of the brand.”

In addition to taking a customer-centric approach across the industry, the digital marketing executive stated that the sales funnel and moving leads down the funnel will become a focus of digital marketing and web design professionals in 2016.

“It’s not enough to have a great-looking web design anymore,” said Durant. “Every aspect and design element of a website must be examined and created to contribute to the sales process. A significant shift in terms of web design is towards streamlined navigation menus. Rather than throwing a bunch of menu items at a website visitor, design will limit the options available to get the potential customer into the top of the sales funnel.”

Other B2B marketing trends and predictions for 2016, according to Durant and his San Diego web design team, include interactive web content, streamlining back-end development, a mobile-first mentality, message unification across channels, and the re-emergence of social media’s importance in the overall strategy. More information about each of the 11 trends and how it impacts B2B marketing professionals can be found on the B2B web design agency’s blog.

“This upcoming year is really going to shake up web design and web marketing for B2B firms. In a saturated market with consumers who are overwhelmed with information, every interaction counts. In 2016, web design and marketing strategies are going to shift to focus on the micro-moments to create an impactful, engaging customer experience that drives more leads into the sales funnel,” said Durant.

Durant is co-founder of Bop Design, a B2B web design and digital marketing agency founded in 2008. Durant is an experienced marketing strategist, public speaker, and has authored blogs on various digital marketing and web design topics. His guest articles have recently been featured on EContent, PublishThis, Marketing Agency Insider, CoSchedule, WPromote, and other industry websites. Prior to co-founding Bop Design, Durant spent over 10 years developing custom solutions for Fortune 500 companies across a range of industries. He earned a BA from Merrimack College and a MBA from CSU, San Marcos.

More information about the San Diego web design firm and Durant is available on the firm’s website: http://www.bopdesign.com.

Photo – http://photos.prnewswire.com/prnh/20151229/318339

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