Cyber Monday wasn’t just a boon for established players in online retail. Even the new kids got in on the fun.

Online marketplace Jet.com, launched in July, reported sales of $2.7 million on the Monday after Thanksgiving, the highest sales day in its brief existence. The two top-selling products included one to be expected and one most certainly not: a PS4 Sony Dualshock 4 controller and Kleenex Ultra facial tissues.

Jet’s strong Cyber Monday comes hot on the heels of the company’s $500 million Series B funding round, announced a week before Thanksgiving. Sales reached $33.2 million during October and the company surpassed the 1 million customer mark during the month.

Jet wasn’t the only online marketplace to see a strong showing on Cyber Monday, however.

ChannelAdvisor reported that Cyber Monday was the biggest day of the Thanksgiving weekend holiday shopping season for its clients. Same-store sales for clients grew 18% year over year, with clients selling through other third-party marketplaces (those that aren’t Amazon or eBay), generating 61.5% year-over-year sales growth. ChannelAdvisor clients selling through Amazon grew sales 24.1% compared with last year.

Much like Adobe in its recap of Cyber Monday, ChannelAdvisor says it noticed a spike in sales in the evening. “Starting at 5am-6am ET, each hour was a new peak until 2-3pm,” executive chairman Scot Wingo wrote in a blog post. “Then we took a bit of a break, going sideways and even dipping a bit from 5-6.  After 6 it was off to the races again until the 10-11pm hour.”

Mobile devices proved a big driver of traffic and revenue. ChannelAdvisor reports that smartphones and tablets generated 35% of revenue on Cyber Monday and 55% of traffic.