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The Latest in Black Friday Cyber Monday

Online holiday sales grow north of 45% in 2020

In a pandemic-fueled year, digital sales for November-December rose at more than triple the year-over-year rate for the 2019 season. More than $1 in $4 spent on retail purchases for the period came from online orders—an astounding jump in digital penetration.

Foot traffic plummets on Black Friday

With more consumers shopping online during the 2020 holiday season, in-store foot traffic patterns decrease on keys days.

Online sales grow a slower-than-expected 20.6% over Cyber 5 but still set records

U.S. shoppers spent a record $34.36 billion on retail websites over the five-day period from Thanksgiving to Cyber Monday, up from $28.49 billion for the same period last year. Digital revenue missed projections as more shoppers heeded retailer warnings to shop earlier to avoid out-of-stock items or shipping delays and took advantage of pre-Thanksgiving discounts.