A California-based electronics online retailer has opened a new fulfillment center to more quickly reach customers on the other side of the country.

Monoprice, No. 193 in the Internet Retailer 2015 Top 500 Guide, opened the 103,000-square-foot fulfillment center in Hebron, Ky. The fulfillment center, the company’s second, eventually will be home to 20 full-time employees and 1,400 products. Monoprice’s other fulfillment center is in Rancho Cucamonga, Calif.

“With the new Kentucky warehouse, we’ll be able to process and ship orders faster and more efficiently to customers residing throughout the Midwest and the entire East [Coast],” Monoprice president Bernard Luthi said.

The opening of the new fulfillment center marks the retailer’s latest improvement effort. A Monoprice spokeswoman tells Internet Retailer the company has been rolling out stylistic updates to its e-commerce site throughout the year.

The company has also expanded its online product offerings. Bill Ruckelshaus, CEO of parent company Blucora, told analysts on Blucora’s Q2 2015 earnings call that Monoprice added 350 SKUs to its offerings during the quarter, according to a transcript  from Seeking Alpha.

Blucora did not break out Monoprice’s sales in its Q2 2015 earnings filing, however Blucora chief financial officer Eric Emans told analysts he’s projecting sales in the $38-$39.5 million range in the third quarter of fiscal 2015. For the first six months of fiscal 2015, Blucora reported online revenue across all of its businesses of $71.0 million, down 1.9% from $72.4 million during the same period last year.

Top500Guide.com data shows Monoprice has grown at an annual rate of 16.31% over the past five years, going from $70.8 million in 2010 to $150.7 million in 2014.