(Bloomberg)—Geeknet Inc., an e-commerce company that sells Star Trek pajamas and R2-D2 trash cans, is in the un-nerdlike position of attracting multiple suitors.

After agreeing to an acquisition by Hot Topic Inc., No. 286 in the Internet Retailer 2015 Top 500 Guide, earlier this week, Geeknet (No. 202) said Wednesday that a second bidder has emerged. The latest suitor, which the company didn’t identify, made an unsolicited offer of $20 a share. That compares with the $17.50-a-share Hot Topic deal, which would value the Fairfax, Va.-based company at about $122 million, including $37 million in cash and equivalents.

The bidding war is another signal that geek-chic style is becoming more mainstream. T-shirts and knickknacks that once would have gotten owners beaten up in the schoolyard are big business, helped by shows like “The Big Bang Theory” and hero worship of Silicon Valley entrepreneurs.

If Hot Topic wins the bid, it will add to its selection of products influenced by music and popular culture. The mall-based retailer was purchased by New York-based private-equity firm Sycamore Partners in 2013 for about $533.5 million.

Shares of Geeknet, parent company of web-only electronics and gadgets retailer, rose as much as 12% Wednesday after the company disclosed the latest offer. The stock had already more than doubled after the Hot Topic deal was announced.