Genco, a Pittsburgh-based inventory management and logistics services company, has redesigned its business-to-business online marketplace. The revised Genco Marketplace features responsive design—giving it the same look across a variety of web-enabled devices, including smartphones and PCs—and improved site search, Genco Marketplace CEO and president Laurie Barkman says.

Genco Marketplace buys and sells excess consumer products online and offline, including via web auctions. Last year, the volume of merchandise sold via the marketplace totaled about $3 billion, a figure that is growing at about 20% per year, Barkman says.

Since the early November launch of the redesigned site, she says, “the site has enjoyed triple-digit increases in sales. The auction section of the site has been driving much of this growth.”

The redesigned site also has sparked mobile growth, with mobile devices now accounting for more than 40% of the marketplace’s traffic, up from 31% previously, she says.

The redesign took five months, with work done by Pittsburgh-based digital and content development firm Agency 1903. That company also worked on this year’s re-launch of Genco Marketplace’s business-to-consumer site NoBetterDeal.com.

The B2B redesign has won early praise from at least one seller of overstock and liquidated goods. “Over the years, I have changed how I shop,” says Jason Carrick, owner of Xcess Limited, an independent retailer with three store locations. “I’m not a morning person. I prefer to do this work in the evenings when I have time to search what’s available and examine the manifests of specific liquidation lots. The continued development of the Genco Marketplace web site has made sourcing a much easier process. I can do research on my own timetable and at my convenience.”

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