2018 Home Goods Report
Who’s winning and losing among the leading online retailers of housewares and home furnishings, and how brands such as Wayfair and Williams-Sonoma are responding to the digital challenge
E-commerce accounted for 21.9% home goods retail purchases in 2017, up from 17.6% in 2016. As Amazon and Wayfair gain market share, the disruption the home goods market—traditionally the domain of regional chains—is just beginning.
This 50-page 2018 Online Home Goods Report provides detailed data on the 109 leading online retailers of home goods, broken down by eight merchandise categories. It includes data and insights on Amazon’s growing weight in home goods and the shifting strategies of home goods manufacturers and store-based retailers in response to the online challenge.
View the table of contents for full details on what’s included in the report.