2017 Home Goods Report
Big Year for Home Goods Online
2016 was a big year for online home furnishings and housewares retailers. The combined online sales of the 102 housewares and home furnishings retailers in the Internet Retailer Top 1000 ranking soared 27.5%. That was by far the biggest growth rate of all 15 product categories Internet Retailer analyzes. The same group of retailers showed sales growth of 23.5% in 2015. While nearly all online and offline retailers face a growing threat from Amazon.com, the threat is perhaps most profound in the housewares and home furnishings category. The web leader already maintains a sizable portion of the market, and it has made several moves in the last year aimed at quickly growing that its foothold. This report includes information about what other online home goods merchants are doing to fight back.
See the table of contents to get a better understanding of what is included in the report.