2019 Online Home Goods Report
Who’s winning and losing among the 100 leading online retailers of housewares and home furnishings.
Online sales represented 93.7% of the growth in home goods sales in 2018 and accounted for 22.8% of home goods retail purchases. Compared with 2017, online sales of home goods grew 23.7% in 2018.
Online sales in this merchandise category are disrupting the entire business model of the industry. That’s why it’s vital to have the data that shows how consumer behavior is changing and how retailers and brands are responding.
The 64-page 2019 Online Home Goods Report provides detailed data on the 100 leading online retailers of home goods, broken down by eight merchandise categories. It also examines the rise of Amazon in the home goods category and how other brands, such as Wayfair and Williams-Sonoma, are responding. Results of an exclusive consumer survey on online home goods shopping habits are also included.
View the table of contents for full details on what’s included in the report.