2019 Online Home Goods Report

Ranking the Top 100 Online Home Goods Retailers
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2019 Online Home Goods Report

Who’s winning and losing among the 100 leading online retailers of housewares and home furnishings.

Online sales represented 93.7% of the growth in home goods sales in 2018 and accounted for 22.8% of home goods retail purchases. Compared with 2017, online sales of home goods grew 23.7% in 2018.

Online sales in this merchandise category are disrupting the entire business model of the industry. That’s why it’s vital to have the data that shows how consumer behavior is changing and how retailers and brands are responding.

The 64-page 2019 Online Home Goods Report provides detailed data on the 100 leading online retailers of home goods, broken down by eight merchandise categories. It also examines the rise of Amazon in the home goods category and how other brands, such as Wayfair and Williams-Sonoma, are responding. Results of an exclusive consumer survey on online home goods shopping habits are also included.

View the table of contents for full details on what’s included in the report.

What's included in the 2019 Online Home Goods Report:

  • Full ranking of America’s 100 largest home goods online retailers, ranked by 2018 web sales
  • List of the 10 fastest-growing home goods e-retailers, including their 2018 growth rates and where they rank among Internet Retailer’s Top 1000 web merchants
  • Amazon’s web sales in the home goods category in 2017 and 2018
  • Data on sales growth, median conversion rates and median average tickets of each of eight home goods subcategories, such as home décor and kitchen/bath
  • Key demographic data, including income level, gender and age group of home goods shoppers
  • In-depth look at Wayfair’s struggle to generate profits

22.8%

The online share of the home goods market in 2018

29.6%

Amazon’s market share in the online home goods market

75%

Percentage of online shoppers who take advantage of customer ratings and reviews when shopping for home goods online

What you get

Online Home Goods Report

Comprehensive analysis of the marketing and merchandising strategies for the e-retail leaders in the home goods category.

  • Online Home Goods Report

    View table of contents

  • Full ranking of the 100 largest online home goods retailers
  • Amazon’s web sales in the home goods category in 2017 and 2018
  • Data on the 10 fastest-growing home goods e-retailers

  • 2019 Edition $299(PDF)

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  • Data on the 10 fastest-growing home goods e-retailers
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