2018 Home Goods Report

Ranking the Top 109 Online Home Goods Retailers
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2018 Home Goods Report

Who’s winning and losing among the leading online retailers of housewares and home furnishings, and how brands such as Wayfair and Williams-Sonoma are responding to the digital challenge

E-commerce accounted for 21.9% home goods retail purchases in 2017, up from 17.6% in 2016. As Amazon and Wayfair gain market share, the disruption the home goods market—traditionally the domain of regional chains—is just beginning.

This 50-page 2018 Online Home Goods Report provides detailed data on the 109 leading online retailers of home goods, broken down by eight merchandise categories. It includes data and insights on Amazon’s growing weight in home goods and the shifting strategies of home goods manufacturers and store-based retailers in response to the online challenge.

View the table of contents for full details on what’s included in the report.

What's included in the 2018 Online Home Goods Report:

  • View this reports Table of Contents
  • Full rankings and web sales of the 109 largest online home goods retailers in North America
  • 18 charts and tables revealing robust stats and facts about the online home goods business
  • In-depth analysis of the online home goods strategies of Amazon, Wayfair and Houzz
  • Estimated market share for Amazon in the online home goods market compared with other online merchants
  • Conversion rates and average order value by subcategory
  • Examining how home goods e-retailers are using augmented reality to help consumers envision how furnishings would look in their homes
E-commerce accounted for

21.9%

of home goods purchases in 2017

Online home goods sales grew

31.3%

in 2017

Online mattress sales grew

59.4%

in 2017, more than any other subcategory

What you get

Online Home Goods Report

Comprehensive analysis of the marketing and merchandising strategies for the e-retail leaders in the home goods category.

  • Rankings and web sales of the 109 largest online home goods retailers in North America
  • Analysis of Amazon’s market share and their rise in the home goods category
  • 18 charts and tables analyzing the online home goods business
  • Demographics of online home goods shoppers
  • 2018 Edition $299(PDF)

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  • Rankings and web sales of the 109 largest online home goods retailers in North America
  • Analysis of Amazon’s market share and their rise in the home goods category
  • 18 charts and tables analyzing the online home goods business
  • Demographics of online home goods shoppers
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  • Rankings and web sales of the 109 largest online home goods retailers in North America
  • Analysis of Amazon’s market share and their rise in the home goods category
  • 18 charts and tables analyzing the online home goods business
  • Demographics of online home goods shoppers
  • Access to All Reports Published
  • Access All Charts & Data
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    Top 1000 Basic Plus and all International Databases

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Edition
Number of licenses:

Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, e-commerce rankings, and databases. Learn more about our 360 Premium Memberships.