2017 Home Goods Report

Internet Retailer's Data and Analysis on One of the Fastest-Growing Categories in Online Retail
  • 40-page downloadable PDF [Internet Retailer Report, published July 2017]
  • Key data on the 102 largest online home furnishings and housewares retailers
  • Analysis of growth rates of by merchandise category and merchant type
  • Demographics of online home furnishings and housewares buyers
Edition
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What you get

Online Home Goods Report

Comprehensive analysis of the marketing and merchandising strategies for the e-retail leaders in the home goods category.

  • Online Home Goods Report(s)

    2017 Edition

  • Report Contents

    View Table of Contents

  • Online Home Goods Summary
  • Rankings - Housewares and Home Furnishings Web Leaders
  • Subcategory Breakdown
  • Feature and Case Study on Online Mattress Segment
  • Demographic Highlights
  • Strategies and Insights of the Online Home Goods segment
  • No. of Reports included in Membership

    1

  • 2017 Edition $249(PDF)

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U.S. Pro Reports Membership

Receive all the U.S. based reports published every year by DC360 (Internet Retailer and B2B) research team and save over 40%.

  • Online Home Goods Report(s)

    2016 & 2017 Edition

  • Online Home Goods Summary
  • Rankings - Housewares and Home Furnishings Web Leaders
  • Subcategory Breakdown
  • Feature and Case Study on Online Mattress Segment
  • Demographic Highlights
  • Strategies and Insights of the Online Home Goods segment
  • No. of Reports included in Membership

    20+ U.S. Based Reports Per Year

  • All Charts & Data
  • Membership Value/Savings

    Over $6,500

  • $2995/year

    See Plan Details

Platinum Membership

Unlock the data. Get all reports, charts and Top 1000 U.S. company profiles published by DC 360 research team each year.

  • Online Home Goods Report(s)

    2016 & 2017 Edition

  • Online Home Goods Summary
  • Rankings - Housewares and Home Furnishings Web Leaders
  • Subcategory Breakdown
  • Feature and Case Study on Online Mattress Segment
  • Demographic Highlights
  • Strategies and Insights of the Online Home Goods segment
  • No. of Reports included in Membership

    All Reports (30+ Per Year)

  • Top 1000 U.S. Company Profiles
  • All Charts & Data
  • Membership Value/Savings

    Over $9,000

  • $4995/year

    See Plan Details

Total U.S. online housewares & home furnishings sales

$14.7

billion online in 2016

Online sales soared

27.5%

for the 102 housewares and home furnishings retailers in the Internet Retailer Top 1000 ranking

Online mattress sales were up nearly

92%

in 2016

2017 Home Goods Report

Big Year for Home Goods Online

2016 was a big year for online home furnishings and housewares retailers. The combined online sales of the 102 housewares and home furnishings retailers in the Internet Retailer Top 1000 ranking soared 27.5%. That was by far the biggest growth rate of all 15 product categories Internet Retailer analyzes. The same group of retailers showed sales growth of 23.5% in 2015.  While nearly all online and offline retailers face a growing threat from Amazon.com, the threat is perhaps most profound in the housewares and home furnishings category. The web leader already maintains a sizable portion of the market, and it has made several moves in the last year aimed at quickly growing that its foothold. This report includes information about what other online home goods merchants are doing to fight back.

See the table of contents to get a better understanding of what is included in the report.

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What You Get in the 2017 Online Home Goods Report

  • View table of contents
  • Rankings, web sales growth rates and other data on the 102 largest home goods retailers in North America
  • Comprehensive analysis and multiple charts analyzing Amazon, Wayfair and other key players
  • Charts comparing the online and offline housewares market
  • Online sales and growth by subcategory (including kitchen/bath, lighting, etc.) and merchant type
  • Analysis of online home goods buyers by age, gender and income level
Edition
Number of licenses:

Become a 360 Member and unlock the data behind these reports. Unlock all the U.S. based reports published by DC360 with the U.S. Pro Membership or unlock all domestic and international reports (30+ reports per year) and gain access to the Top 1000 U.S. company profiles, whenever you want, wherever you are. Learn more about our 360 Memberships.