The 2025 State of B2B Omnichannel Best Practices Report details how manufacturers, distributors, and B2B sellers are unifying digital, mobile, and in-person channels to meet rising customer expectations and adapt to market shifts.
Across industries like fasteners, HVAC, and construction materials, businesses are embracing ecommerce, analytics, and automation to streamline and enhance the buying experience. Leaders like Bay Fastening Systems, Fastenal, Watsco, and SiteOne are driving growth through digital platforms, AI, and mobile tools—some seeing over 30% of revenue from e-business.
Digital adoption is accelerating. The 2025 State of B2B Omnichannel Best Practices Report highlights how B2B sellers are integrating channels, automating workflows, and leveraging unified commerce to build smarter, more resilient operations.
Here’s a sample of some the trends we’ve researched:
Compliments of:
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