Companies / Halloween season web sales surpassed $3 billion

Rank in U.S.
Performance Score:
46 out of 100

Oriental Trading is a large direct retailer of value-priced party supplies, arts and crafts, school supplies, toys, and novelties. One of the oldest catalog-based retailers of novelties and gifts, Oriental Trading offers nearly 40,000 products to individuals, teachers, schools, churches, businesses, and not-for-profit organizations. Its parent company is Warren Buffett-owned Berkshire Hathaway. On its home page, the merchant promotes its Refer A Friend program, which gives shoppers rewards for recommending Oriental Trading products. The merchant also allows customers to set up wish lists or quickly place orders for items if they know the item number printed in its print catalogs.


4206 S. 108th St., Omaha NE 68137

Parent Company

Berkshire Hathaway Inc.

Merchant Type

Catalog/Call Center

Merchandise Category


Year Launched: 1999

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