Zalando is deepening its push into business-to-business (B2B) services with new tools for merchants and a major acquisition, as the company posted solid gains in revenue, profit, and customer growth during its fiscal Q2.
The Berlin-based fashion and lifestyle platform announced the launch of a new Shopify integration that opens its fulfillment network to thousands of small and mid-sized merchants across Europe. The move is part of Zalando’s broader strategy to become a full-service ecommerce infrastructure provider — not just a marketplace.
The company also closed its acquisition of About You in July. That bolsters its technology capabilities and adds new software tools for online retailers through About You’s Scayle business unit. Together, the two companies aim to create an ecosystem to support merchants’ own ecommerce channels, while continuing to run distinct consumer-facing brands.
“By opening up our tools and logistics network, we’re helping brands grow beyond Zalando’s platform,” said co-CEO David Schröder. “This isn’t just about selling on Zalando — it’s about giving merchants the infrastructure to run their entire ecommerce business.”
Zalando revenue in Q2
In Q2, Zalando reported a 7% rise in revenue, reaching €2.84 billion ($3.08 billion). The company’s total sales volume rose to €4.06 billion ($4.41 billion). Meanwhile, profit ticked up slightly to €96.6 million ($105 million).
The company’s business-facing services are growing even faster. Revenue from logistics and software support for brands rose more than 12%, driven by demand for Zalando’s fulfillment services. Those services now help partners manage online orders across multiple sales channels. Fashion retailer NEXT, for example, expanded its use of Zalando’s logistics network from sales on Zalando to its own website and other platforms in Europe.
Zalando added 3 million active customers over the past year, bringing its total to 52.9 million. The company also saw strong growth in its loyalty program, which now covers 17 markets, and reported gains in higher-end categories like beauty, designer fashion, and exclusive deals through its Lounge offering.
New app and AI tech from Zalando
The newly launched ZEOS app for Shopify is designed to make it easier for brands to tap into this network—offering quicker onboarding, simpler operations, and lower shipping and storage costs.
On the consumer side, Zalando also introduced a new AI-powered discovery feed that replaces the app’s traditional home screen. The feed curates personalized shopping content — from product recommendations to livestreams, campaign stories, and editorial features — to keep users engaged and coming back. The update is part of Zalando’s ongoing efforts to make fashion shopping more personalized and immersive.
Looking ahead, Zalando expects the recent acquisition of About You to help fuel long-term growth. The combined group is projecting total sales between €12.1 billion and €12.4 billion ($13.2 billion – $13.6 billion) for 2025, with stronger momentum in the second half of the year. The company also expects to begin seeing early benefits from shared operations and efficiencies by year-end.
Zalando continues to maintain a strong cash position, with €1.2 billion ($1.3 billion) on hand after completing the About You deal and paying down debt in August.
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