AB InBev is leaning on its growing digital business to deliver stronger sales results in Q2, even as global beer demand weakens.
AB InBev, the company behind Budweiser, Corona, and Stella Artois said July 30 that its online sales and digital ordering platforms helped drive profit gains in Q2 2025. That comes despite a 2% drop in beer shipments.
Sales rose 3% compared to the same time last year, as the company raised prices and sold more premium and alcohol-free drinks. Profits also increased, with the company earning more per sale and keeping costs in check.
AB InBev digital sales in Q2
A major bright spot came from AB InBev’s digital business. Its BEES platform — which lets retailers order products online — handled $12.2 billion worth of transactions this quarter. That’s up 10% from last year. Third-party sellers using the BEES Marketplace saw their sales jump 63%, reaching $785 million.
“We’re seeing real growth through our digital platforms,” said CEO Michel Doukeris. “More than 70% of our sales now happen through online channels, which makes our business faster, smarter, and more connected to our customers.”
AB InBev’s direct-to-consumer delivery services also gained ground. Platforms like Zé Delivery and PerfectDraft processed more than 18 million online orders in the quarter. They brought in $134 million in Q2 revenue — 6% more than last year.
The company is investing heavily in premium and non-alcohol beer. Corona sales outside Mexico rose 8%, and sales of no-alcohol beers like Corona Cero jumped 33%. These products now make up a growing share of the company’s global sales.
Even with strong results across most markets, beer volumes were down in key countries like China and Brazil. Overall, shipments fell 2%, but AB InBev said sales grew in 70% of the market where it does business.
The company continues to put more money into marketing, spending $3.6 billion in the first half of the year to support its top brands and expand its reach in new categories like alcohol-free drinks and ready-to-drink cocktails.
AB InBev said it is on track to meet its goals for the year and expects its digital tools and growing premium portfolio to keep driving results in the months ahead.
Check back for more earnings reports. Here’s last quarter’s update on AB InBev digital sales and revenue.
Sign up
Sign up for a complimentary subscription to Digital Commerce 360 B2B News. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, senior vice president of B2B and Market Research, at mark@digitalcommerce360.com. Follow him on Twitter @markbrohan. Follow us on LinkedIn, X (formerly Twitter), Facebook and YouTube.