Cart.com said March 4 that it has secured a $180 million growth equity investment led, with Springcoast Partners leading the funding to expand its logistics network and further develop artificial intelligence (AI) capabilities used in ecommerce and fulfillment operations.

PayPal Ventures, Arsenal Growth Equity, Mercury Fund and Oak HC/FT are existing investors but did not participate in this funding round for the Houston-based commerce and logistics technology company.

Cart.com provides software and logistics services that enable brands and retailers to manage online sales, fulfillment and customer experience through a single platform. Its customers include companies such as TOMS Shoes, PacSun and Janie and Jack.

How Cart.com will use the $180 million in funding

Cart.com said the $180 million in funding will help develop its commerce operating system and expand its U.S. fulfillment infrastructure. Planned investments include workflow automation tools, predictive analytics and AI systems it designed to help route inventory, reduce shipping times and lower fulfillment costs.

CEO Omair Tariq said the financing provides additional flexibility to pursue product development and operational improvements.

“This investment will strengthen our balance sheet and provide us with the flexibility to accelerate our strategic priorities,” Tariq said in a statement.

As part of the investment, Russell Klein will join the company’s board of directors. Klein is an operating partner and executive-in-residence at Springcoast and previously served as chief commercial officer at Commerce.com, where he helped guide the company through multiple financing rounds and its public offering.

Founded in Houston, Cart.com operates fulfillment and warehouse facilities across the U.S. It also provides technology and logistics services designed to support ecommerce, supply chain operations and omnichannel retail.

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