Name changes, ownership changes and investments defined the Bed Bath & Beyond saga in 2025.

The home furnishings retailer launched a three-year, $250 million technology upgrade plan in early 2021 that it intended to make digital and store operations function more seamlessly together. It ranked No. 58 in the Top 2000, a database tracking North America’s largest online retailers by their annual ecommerce sales. Bed Bath & Beyond had selected Oracle as its enterprise resource planning (ERP) technology provider.

Months into that three-year plan, Bed Bath & Beyond reported substantial declines in sales across the business. It blamed continuing problems with inventory and supply chains. Ecommerce sales at Bed Bath & Beyond and its Buy Buy Baby unit had declined by 18% year over year at the time. By just a few months after that, Bed Bath & Beyond online sales had fallen 21% year over year. That included a 27% decline for digital sales under the Bed Bath & Beyond banner and a mid-single-digit decline for the Buy Buy Baby banner, the company said. Ultimately, its CEO and chief merchandising officer stepped down.

To get a sense of all the changes in the company’s history, it helps to understand that Bed Bath & Beyond at the end of 2025 is not identical to the retail chain it was during that three-year upgrade plan. The events that led to its current form (and ownership) began in 2023. Then, 2024 became a starting point for a wave of further changes, including company names, corporate structure, acquisitions and financial investments.

Bed Bath & Beyond timeline: 2023

The previous version of the Bed Bath & Beyond entity announced in January 2023 that it was pursuing alternatives to bankruptcy. It had reported quarterly earnings days later. Comparable-store sales had fallen 31% year over year, while digital sales dropped 33%. Then, on April 23, 2023, that Bed Bath & Beyond entity filed for bankruptcy. In June that year, Overstock.com Inc. became the lead bidder to acquire the bankrupt retailer’s assets. It completed a $21.5 million acquisition of Bed Bath & Beyond that month.

At the time, Overstock ranked No. 100 in the Top 2000. Bed Bath & Beyond ranked No. 47 before its bankruptcy. The related brand Buy Buy Baby operated under the same Bed Bath & Beyond before the 2023 bankruptcy filing. Then, it was sold to Dream On Me Inc.

That set of changes in 2023 kicked off a new era for Overstock and Bed Bath & Beyond, which relaunched as Beyond Inc. in October that year.

Chronology of Bed Bath & Beyond changes in 2024

By February 2024, Beyond announced new CEOs for its Overstock and Bed Bath & Beyond brands. It acquired Zulily’s assets for $4.5 million a month later, in March 2024. That came shortly after Zulily had shut down and entered liquidation in December 2023.

Beyond relaunched Overstock.com in March 2024 after the parent company had shut the site down following the Bed Bath & Beyond acquisition. (It then held a digital “grand reopening” in July.) In June 2024, Beyond announced the restructuring of its executive leadership team. That included eliminating co-CEO roles and dual chief merchant officer roles, as well as expanding the role of executive chairman for Marcus Lemonis.

By July 2024’s quarterly earnings call with investors, Lemonis outlined plans to turn Bed Bath & Beyond into a $1 billion-plus ecommerce brand. He said at the time that he expected Beyond to achieve profitability sometime in 2025.

In October 2024, Beyond and The Container Store announced a partnership. It would see the former invest $40 million into the latter. Then, in November that year, Beyond said that the deal might not happen. In December 2024, The Container Store filed for Chapter 11 bankruptcy.

Around the same time as the initial deal, in October 2024, Beyond announced it would invest $25 million in Kirkland’s, Inc. The deal made Kirkland’s “Beyond’s exclusive brick-and-mortar operator and licensee for new, smaller format (up to 15k square feet) ‘neighborhood’ Bed Bath & Beyond locations nationwide.” Kirkland’s ranked No. 568 in the Top 2000 at the time.

What’s going on with Bed Bath & Beyond in 2025?

Beyond Inc. kicked off 2025 by acquiring Buy Buy Baby in February. That reunited Buy Buy Baby and Bed Bath & Beyond under the same umbrella. Bed Bath & Beyond does not own Buy Buy Baby as it previously did. However, they now fall under the same ownership.

Buy Buy Baby had relaunched in November 2023 under Dream On Me. By April 2024, it operated 11 physical stores, all in the northeast region un the United States. It relaunched just days before the Cyber 5 period in 2023 with a focus on re-establishing its brand. Nearly a year later — and months before Beyond acquired it — Buy Buy Baby announced in October 2024 that it would close its remaining physical stores by the end of that year, going fully digital. Beyond later announced plans to relaunch Buy Buy Baby ahead of Mother’s Day.

When Beyond acquired Buy Buy Baby, it also began exploring the possibility of creating digital tokens for a portion of Buy Buy Baby’s intellectual property. Working with financial technology company tZero, Beyond said it was considering two separate offerings to provide a share of the revenue the brand generates.

Also in February, amid several significant changes to Beyond as a company, Lemonis had told investors on a quarterly earnings call that Beyond does not anticipate tariffs to “disproportionately” negatively affect it.

In March, the retailer had sold a 75% stake in Zulily. That was about one year after acquiring Zulily’s assets.

Reporting its quarterly earnings at the end of April, Beyond said it anticipated growth in the following 60 days. Within the following 60 days, it reached a $5.2 million deal to acquire Kirkland’s intellectual property. Through the agreement, Beyond expanded an existing credit arrangement while acquiring Kirkland’s IP outright.

Similar to its parent company, Kirkland’s soon underwent a rebrand, becoming The Brand House Collective.

Beyond announced its revenue in its fiscal Q2 increased 22% compared to Q1 2025. However, it decreased 29.1% year over year. Among the ways it planned to improve its ecommerce operations was through reviving its Overstock brand, which Lemonis said it had “abandoned.” Additionally, its average order value (AOV) rose $25, and the orders it delivered grew by 8% during the quarter.

From Overstock to Bed Bath & Beyond

In the second half of 2025, Beyond Inc. changed its name once again, officially becoming Bed Bath & Beyond Inc. The move came two years after Overstock.com Inc. paid $21.5 million for some of the previous iteration of Bed Bath & Beyond’s assets and intellectual property. With the new rebranding decision, Bed Bath & Beyond Inc. began trading under the ticker symbol BBBY on the New York Stock Exchange, effective Aug. 29.

Also in August, Bed Bath & Beyond announced it would only sell in California through its website. It said it based its decision not to open new Bed Bath & Beyond stores on disagreements with California’s regulatory environment and other factors.

“Instead, we are investing in a California strategy that works: 24–48-hour delivery, and in many cases, same-day service,” Lemonis said at the time.

The last of 41 previous Bed Bath & Beyond stores in California had closed in 2023 when that iteration of Bed Bath & Beyond filed for bankruptcy.

In September, Bed Bath & Beyond made a $3 million investment in the agriculture and financial technology company GrainChain. The investment expands upon Bed Bath & Beyond’s existing relationship with GrainChain, which includes supply chain analysis.

In November, Bed Bath & Beyond Inc. announced it would acquire The Brand House Collective in a $26.8 million deal.

“This acquisition is a big step in building a profitable, growth-oriented Everything Home company,” Lemonis said at the time. “The power of this deal comes from a more efficient and productive engagement with the consumer, while extracting over $20 million in duplicate costs.”

In its fiscal Q3, which ended Sept. 30, Beyond said it recorded its seventh consecutive quarter of improvement toward profitability.

“As the company prepares for 2026, we expect year-over-year revenue trends to turn positive,” Lemonis said in a statement.

Bed Bath & Beyond Inc. currently ranks No. 71 in the Top 2000.

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