Hormel Foods Corp. has named Jason Levine as its chief marketing officer, an enterprise-wide position it newly created.

The packaged-food company looks to strengthen marketing execution and support long-term growth across its brand portfolio. Levine has more than two decades of experience in consumer-packaged goods marketing. He spent 19 years at Mondelēz International and Kraft Foods Group.

He rose to chief marketing officer for North America at Mondelēz, where he led marketing for a multibillion-dollar portfolio that included Oreo and Ritz. Most recently, Levine served as chief marketing officer at PIM Brands, the maker of Welch’s Fruit Snacks.

About Hormel Foods’ first chief marketing officer

In his new role, Levine will oversee brand strategy, digital marketing capabilities and the development of marketing platforms designed to scale across Hormel Foods’ businesses. The company said enterprise business analytics — including revenue growth management and brand and shopper analytics — will now align under its Brand Fuel organization, which houses innovation, consumer and shopper insights, ecommerce, digital content and brand communications.

“Jason brings deep expertise in global brand building, innovation and digital strategy across well-known brands,” John Ghingo, president of Hormel Foods, said in a statement. “His leadership will help us unlock the full potential of our iconic brands and accelerate our long-range growth ambitions.”

Hormel Foods said the new role is intended to place greater emphasis on consumer-centric marketing and the use of data and technology to support brand development and innovation across channels and markets.

Levine holds an MBA from Tulane University and a bachelor’s degree in business from Northeastern University. Hormel Foods, based in Austin, Minnesota, is a Fortune 500 company with about $12 billion in annual revenue. Its brands include Planters, Skippy, Spam, Applegate and Jennie-O.

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