The largest bottlers of Coca-Cola Inc. recognized that their ecommerce platform was becoming outdated. In response, Coke One North America (CONA) Services, which supports IT for Coca-Cola’s 11 biggest North American bottlers, has revitalized the myCoke ecommerce platform with a range of new features.

The revamped myCoke platform now offers improved tools for faster product search, streamlined order and reorder processes, and new payment options. Built on Salesforce technology, myCoke is used by over 220,000 stores, restaurants, and outlets across North America.

“My-Coke.com is a next-generation digital customer engagement platform, allowing customers to order products, make payments, submit service requests, and receive support via web or mobile, anytime and anywhere,” says Samantha Mitchell, chief digital officer at CONA Services.

Coke upgrades ecommerce platform

The platform now includes new payment options from processor Fiserv, such as SnapPay, which enables customers to use digital wallets for account invoice payments and checkout.

Additional recent enhancements to the myCoke platform include:

• A single point of access for ordering, payments and service requests.
• A redesigned user experience that integrates both physical and digital sales relationships, improving efficiency and customer satisfaction.
• Enhanced market and consumer trend data, along with business review and advice tools to help buyers make more informed decisions.
• Upgraded customer support, including new FAQs, mobile chat support and a chatbot for faster issue resolution.
• Consistent branding and messaging across all ownership groups, increasing platform credibility and operational efficiency.

“Our team is focused on building a comprehensive customer engagement platform that emphasizes digital marketing, campaigns, customer self-service, ordering, and payments,” Mitchell added.

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