BlueCart Inc. is rolling out its version of a B2B marketplace.

The company is an online order management program for restaurants and suppliers as well as food distributors and others. BlueCart develops ecommerce platform applications and services for restaurants and other commercial foods and hospitality businesses.

Since launching in 2014, the BlueCart platform has:

• Served more than 100,000 customers.
• Processed more than $2 billion in orders.
• Raised more than $32 million in funding.

BlueCart launches B2B marketplace

Now, BlueCart is launching an endless aisle B2B marketplace linking a network of 119,000 restaurants to food and beverage suppliers and related sellers.

The endless aisle marketplace features a number of new digital tools including:

• Better images and detailed product descriptions, enhancing product visibility.
• Pricing Insights, a feature that helps sellers competitively price their products by categorizing them as great, good, or fair value.
• Sellers can attract new customers with free delivery on first orders and customize delivery zones by selecting specific states and cities.
• Buyers can earn 2% cash back on eligible purchases.

“We are giving vendors the tools they need,” says BlueCart CEO Konstantin Zvereff.

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