A major public distributor, Global Industrial, has a new chief marketing officer.

Lisa Goldson Armstrong, senior vice president and chief marketing officer, Global Industrial Co.

Global Industrial has named Lisa Goldson Armstrong as both senior vice president and CMO.

Who is the new Global Industrial CMO?

Armstrong will report to Richard Leeds, interim CEO and executive chair of the board at Global Industrial. She will be responsible for marketing, customer experience, and branding initiatives.

Armstrong joins Global Industrial with over 20 years of strategy and marketing experience.

She most recently served as chief marketing officer and vice president, global marketing at Resideo Technologies.

Prior to Resideo, Armstrong held senior leadership positions at Filtration Group Madison Industries, Pentair and Honeywell. She has also served on the board of directors at Salo LLC and several nonprofit organizations.

Armstrong holds an MBA from Cornell University and HBA from the University of Western Ontario. In addition, she has received accolades for her marketing leadership from the CMO Club and Twin Cities Business Notable Leaders in Marketing.

“She has a record of driving growth, delivering innovative customer experiences, and building brands. Lisa’s expertise will be invaluable as we execute our strategy,” Leeds says.

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