The Goodyear Tire & Rubber Co. is racing along with big ambitions for digital transformation. And it hired a pair of senior executives to lead the way.

First, it named Mamatha Chamarthi as senior vice president and chief digital officer. Goodyear already generates about $21 billion in annual sales.

The company also hired Will Roland as senior vice president and chief marketing officer. Both Chamarthi and Roland will report to chief executive officer and president Mark Stewart.

Goodyear’s new executives

Chamarthi previously served as chief software business growth officer for Stellantis, responsible for creating and leading a significant software business. At Stellantis, she also served as chief information and digital officer overseeing global connected vehicle initiatives, cybersecurity, and enterprise information technology (IT). Earlier in her career, Chamarthi held leadership roles at ZF Friedrichshafen AG, Consumers Energy and Daimler Group.

In this new role for Goodyear, Chamarthi will oversee all aspects of digital businesses, in addition to traditional CIO responsibilities. She will also establish and execute a comprehensive digital strategy, encompassing solutions for products, plants, services, and processes, Goodyear says.

Roland also comes to Goodyear from Stellantis, where he was senior vice president of media, consumers, analytics and digital for Stellantis North America. In that role, Roland led integration of data, analytics, and insights into influential consumer marketing channels.

He also previously served as president of solutions for Publicis Media, overseeing data and platform management, advanced analytics, data science and applied marketing strategies.

As CMO, Roland will play a pivotal role in steering Goodyear’s brand and marketing strategies, outlined in the company’s Goodyear Forward plan, using advanced analytics and market insights to inform decision-making, drive innovation and identify opportunities for growth and increased profitability.

In November, Goodyear launched Goodyear Forward, a multifaceted plan to retool the business.

Specific elements of Goodyear Forward:

• Save $2 billion by actively pursuing strategic alternatives for its chemical business, the Dunlop brand and the offroad-equipment tire business.
• Cost reduction actions driving an annual $1 billion in savings by the end of 2025.
• Top-line actions driving an annual benefit of $300 million by the end of next year. Goodyear has identified opportunities in North America to optimize brand and tier positioning, rationalize SKUs, increase customers, channel profitability and enhance coverage in premium product lines.
• Debt reduction of approximately $1.5 billion and $1.1 billion for restructuring.

“It’s imperative that we understand our customers on a deeper level, and both Will and Mamatha allow us to leverage data and consumer insights to transform how we meet customer needs,” Stewart says.

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