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Daydream is headed up by ecommerce technology and retail veteran Julie Bornstein, who previously held leadership roles at startups including Stitch Fix. There, she served as the chief operating officer and helped scale the company to $1 billion in revenue in about six years.

Investors continue to pour money into artificial intelligence (AI) development companies, especially ones focused on ecommerce. A case in point is Daydream, which has just raised $50 million in startup capital from Forerunner and Index Ventures with participation from GV (Google Ventures) and True Ventures.

Daydream is raising capital as much for its newly developed AI program for ecommerce site search as it is for the ecommerce veterans that are building and launching the company.

In the fall, Daydream will introduce its first shopping category, an AI-assisted search engine that Daydream says offers a better way to find and discover women’s and men’s fashion.

Ecommerce technology and retail veteran Julie Bornstein leads Daydream. She previously held leadership roles at startups including Stitch Fix. Bornstein served as chief operating officer and helped scale the company to $1 billion in revenue in about six years.

She also has worked as Sephora’s chief marketing and digital officer at Nordstrom and Urban Outfitters. Most recently, Bornstein was the co-founder and CEO of THE YES, an AI-powered shopping platform startup for women’s fashion that was acquired by Pinterest in 2022.


Other members of Daydream’s management team include:

  • Dan Cary as chief product officer, formerly at Google including Google’s AI research group.
  • Matt Fisher as the chief technology officer. He previously led data and applied science at Microsoft and oversaw measurement and marketing science at Amazon for Prime Video.
  • Lisa Green as chief commercial officer. She has led partnerships and business development for Google, THE YES, and Condé Nast.
  • Richard Kim as chief strategy officer. He most recently worked as head of shopping strategy and operations at Pinterest.

In its pre-launch phase, Daydream already has close to 2,000 brands in its catalog.

“While existing shopping and e-commerce sites are trying to retrofit their experience to incorporate AI into their legacy systems, Daydream will be the first business that was conceived and built to take advantage of the latest advancements in AI and apply them directly to a new and improved consumer experience that is both intuitive and highly personalized,” the company says. “Daydream was created to remove many of the pain points of online shopping and help consumers find what they need and love from all of their favorite brands in one place.”

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