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Ingram Micro, which generates more than $50 billion in annual sales and ships more than 1.5 billion units each year, has launched an updated mobile app.

Ingram Micro, a big distributor of information technology products and services based in Irvine, Calif., is going even more mobile.

The company, which generates more than $50 billion in annual sales and ships more than 1.5 billion units each year, has launched an updated mobile app. The distributor’s new Mirrors Xvantage app is now ready for customers to download in the Canda, India and the U.S.

Ingram Micro’s new app

“Our new Xvantage mobile app provides another option for our customers to enjoy a B2C experience in a B2B environment,” says Ingram Micro chief digital officer and executive vice president Sanjib Sahoo. “We will continue to provide the IT channel with an innovative experience and more ways to better serve their customers.”

The new app, available for Apple or Android devices, lets users order lists and product details, use product filters to search by text and voice, and remove items from the shopping cart and order and receive order quotes or track claims.

“The app removes friction by placing nearly everything channel partners need to grow their business and better serve their customers at their fingertips,” says CEO Paul Bay. “Xvantage is simplifying and accelerating the sales cycle, bringing transparency

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