Alibaba rolls out new B2B marketplace tools for small business

Today, Alibaba.com has more than XX Xillion active wholesale buyers, XXX product categories, and it sells to more than XX countries with content displayed in XX languages.

But in recent years, U.S. small business have been a prime market of opportunity for Alibaba. To appeal to this market even more — and to attract more sellers to its B2B marketplace — Alibaba has rolled out a suite of new digital tools.

The aim of developing the new tool set is straightforward: make it easy, convenient, and transparent for U.S. small business sellers to source products online and then use Alibaba.com to sell across the nation and worldwide.

“We have entered a transformative era of B2B sourcing and business innovation, and two keywords we use to define the new generation of B2B sourcing are efficient and inspirational,” says Alibaba.com North America president Stephen Kuo. “We are making the sourcing journey more intuitive and visualizable by helping enterprises of all sizes better utilize today’s leading ecommerce technologies.”

[Note: We have redacted numbers in this teaser. Members have access to the full article content.]

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