Authentic Brands Group Inc. has raised $500 million from growth-equity investor General Atlantic.

Authentic intends to leverage its continued partnership with General Atlantic to support its worldwide expansion and accelerate its proven playbook. Based on Digital Commerce 360 research on e-retailers, Authentic Brands’ 2022 online playbook contributed to this success.

Digital Commerce 360 tracks seven of Authentic Brands Group retailers’ web sales in the 2023 Digital Commerce 360 Top 1000. Five of these rank in the Top 500, North America’s largest and fastest-growing e-retailers. Berkshire Hathaway and Sycamore Partners are two other online retailers that own multiple companies in the Top 1000.  Berkshire Hathaway has seven retailers and Sycamore Partners has three.