Consumers spent $791.70 billion online in the U.S. in 2020, up an incredible 32.4% from $598.02 billion in the prior year, according to a Digital Commerce 360 analysis of U.S. Department of Commerce data. That’s the highest annual U.S. ecommerce growth in at least two decades. Total retail sales through all channels increased 6.9% last year to $4.04 trillion from $3.78 trillion in 2o19. Those figures include merchandise purchased in stores and through catalog/call centers but exclude spending in segments that don’t typically sell online such as restaurants, bars, automobile dealers, gas stations and fuel dealers. That marks the highest growth in total retail sales since 2004. This means ecommerce now accounts for 19.6% of total retail sales, up from 15.8% in 2019 and 14.3% in 2018.
The charts on this page show the growth of ecommerce versus total retail sales in the U.S. It also shows how ecommerce penetration has grown over the past decade.
For immediate access to this chart and hundreds of other exclusive data points, charts and in-depth research reports, become a Digital Commerce 360 Premium Member. See benefits and membership options by clicking on the white “Become a Member” button below.
This Content is Exclusively for Research Members
Sign in or purchase a Digital Commerce 360 Research Membership to unlock this content and much more!