Online shoppers have come to expect a seamless experience. They assume they’ll be able to shop whenever and wherever they want on whatever device they choose. And they expect a retailer’s various channels to be connected. To discuss how advancements in artificial intelligence (AI) and personalization are giving retailers the opportunity to improve customer experience and to make their operations more efficient, Internet Retailer spoke with Lisa Kalscheur, chief marketing officer of Kibo, which recently acquired Monetate, a personalization and testing platform.
IR: What have been the most significant ecommerce developments around personalizing the customer experience?
LK: AI and machine learning have created a huge opportunity for brands to personalize the entire customer experience. While ecommerce has significantly grown over the past two decades…
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