Bloomingdale’s is the latest retailer to announce it is adding a rental clothing service to its ecommerce operations.

The department store chain will launch its service in September, a spokesman confirmed. Bloomingdale’s is a part of retail chain Macy’s Inc., No. 5 in the Internet Retailer 2019 Top 500.

Shoppers can have at least 10 pieces in their rental queue. Within three days, shoppers will receive four pieces from that list in a branded box, the spokesman says. He declined to confirm further details until the program officially launches in September.

Rental clothing is the latest trend to hit the apparel industry. Apparel chains New York & Co. Inc. (No. 198), Ann Taylor (part of Ascena Retail Group, No. 80), Express Inc. (No. 101), Vince and Rebecca Taylor all have launched a rental arm to their business. These chains all worked with vendor CaaStle, which specializes in clothing rental, to launch a rental service. Meanwhile, youth apparel chain Urban Outfitters Inc. (No. 46) built its program, Nuuly, in-house, complete with its own dedicated fulfillment center.

Read Internet Retailer’s analysis on rented apparel, based on its findings from the 2019 Online Apparel Report. Sign up for a free strategy membership to read the rest of this article, or sign in below.

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