Global ecommerce grew at a faster clip last year—18.0%—than online sales in the more saturated U.S. market, which Internet Retailer expects to increase 15.3% from 2017. Consumers worldwide purchased $2.86 trillion on the web in 2018, up from $2.43 trillion the previous year, according to our early projections.
This would be a slowdown from 2017, when global web sales grew 21.3% year over year from $2.00 trillion in 2016, according to Internet Retailer’s estimates. Read on for an analysis of online penetration, how the world’s two largest economies impact ecommerce, the performance of the biggest global online retailers and marketplaces’ piece of the pie.
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