How common is free return shipping in online orders?

Returns are a large concern for consumers when placing an online order. In the Internet Retailer survey conducted by Bizrate, 80.3% of consumers returned 5% or less of their online purchases. But return options play an outsized role in consumers’ decisions on where to purchase—the No. 1 pet peeve in the returns process is paying for returns. Other top complaints include slow processing of returns and retailers not including return slips in shipments.

Across the 2018 Internet Retailer Top 1000, 11.1% of retailers offer free return shipping. The percentage of retailers offering free returns is higher in categories like apparel/accessories and jewelry. 24.8% of apparel retailers and 20.0% of jewelry retailers provide free returns…

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