The 133 Top 500 retailers that specialize in selling apparel and accessories increased their online apparel sales by 16.3% in 2017 to just under $70 billion. They accounted for 21.5% of U.S. clothing sales in 2017, an increase from 18.7% in 2016. Add in Amazon’s apparel sales, which likely are in the range of $15-20 billion, and online clothing sales by other mass merchants like Walmart and Target and the Top 500 could easily account for 30% or more of U.S. apparel sales.
FavoriteResults of an exclusive survey of 3,012 U.S. consumers finds shoppers compare prices in real time: 57% of consumers say they have purchased an apparel item online after looking at it in store. And nearly a third of respondents say they check prices online before heading to the checkout line in stores.
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