Humana Inc. is rolling out a new app to help plan members better manage taking their pills and other medications.

Patients that don’t take their medication on time and as directed represent an expensive health problem. Nearly three out of four Americans do not take their medication as directed, resulting in nearly $300 billion a year in additional doctor visits, emergency department visits and hospitalizations, says the American Hospital Association.

The new Apple and Android app from Humana—RxMentor—offers Humana plan members who download the free app a range of features to better manage prescriptions. With the app, plan members can keep an up-to-date list of their prescription medications, vitamins and supplements, and other over-the-counter items and personal allergy information, and automatically receive medication histories and updates. Medication updates are based on claims data for the past 180 days The app enables Humana plan members to print a list of their medications or to share it via e-mail with family, doctors and other healthcare providers. They can also use the app to make notes about a medication, such as how to take it, when to take it and any reactions.

For members with multiple conditions and on several medications or needing a comprehensive medication review, the RxMentor app will prompt them to schedule a complementary one-on-one consultation with a Humana pharmacist.

“Managing multiple daily medications is challenging especially when those medications might be prescribed for a member by multiple physicians, so remembering all the names and when and how to take them can be a daunting task,” says Humana’s healthcare services president William Fleming. “The tool can take some of those barriers away by giving our members an easier way to keep track of and communicate all their medication to their doctors and caregivers.”

Humana is the second big health insurer to roll out a web-based pharmacy and prescription tool in recent months. In September United HealthCare Services Inc., the largest commercial healthcare payer, introduced a new digital program and mobile app designed to enable doctors to write and renew prescriptions faster.

The new tool, which United HealthCare calls PreCheck MyScript, can be accessed through Link, the carrier’s physician health portal. It enables doctors to run a pharmacy trial claim before prescribing a medication for patients with UnitedHealthCare plans. Doctors can see how much a patient would have to pay for a medication if she went to her preferred pharmacy at that very moment to pick it up, the carrier says.

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