Menlo Park, CA — November 7, 2017 – A new in-store gifting experience is now available from Loop Commerce, the company behind GiftNow, the leading technology that enables consumers to shop for others. The GiftNow Card has launched at Athleta, the leading women’s active lifestyle apparel brand owned by Gap, Inc. This patent-pending solution revolutionizes how shoppers are able to buy gifts in physical stores, overcomes the hurdles gift-givers face – such as not knowing the recipient’s size or favorite style – and caters to the large and growing base of consumers looking for a more thoughtful alternative to a gift card. For the many stores cutting back on inventory and for those with limited shelf space, the GiftNow Card unlocks a retailer’s full catalog of merchandise for gift-giving.
With the GiftNow Card, Loop Commerce has invented a new paradigm in commerce, as part of what it defines as “g-commerce” (gift commerce) by delivering an in-store representation of a specific and thoughtful item as soon as the gift-giver selects it. The GiftNow Card is an in-store extension of Loop Commerce’s popular online GiftNow® service used by many leading retailers and top brands, such as Macy’s, Target, Neiman Marcus, Saks Fifth Avenue, Coach, and others, which enables consumers to easily purchase and instantly deliver any product online with the flexibility to then accept, customize or exchange it before it was even shipped. Similarly, upon receiving the physical GiftNow Card, the gift recipient is directed to the same online experience that allows customizing or exchanging the gift before shipment.
“We’re excited to add the GiftNow service to Athleta.com and BananaRepublic.com, and be the first brand to work with Loop Commerce on a connected experience by also offering the GiftNow Card in select Athleta stores,” said Noam Paransky, SVP Digital at Gap Inc. “We believe this new personalized gifting service will provide our customers an easy way to do their holiday shopping both online and in-store.”
GiftNow is the first gifting platform to offer a seamless omni-channel experience for retailers and consumers, allowing shoppers to purchase actual products as gifts in this new way from within the physical stores using the GiftNow Card, as well as withing the online store using the GiftNow service available as a checkout on the product pages. Athleta is now offering the GiftNow Cards in select stores nationally and is making GiftNow available at kiosks in the same stores for shoppers who wish to deliver their gifts instantly via e-mail to remote loved ones. GiftNow is also available on Athleta.com for anyone shopping from home or on mobile, as well as on BananaRepublic.com.
“While online commerce is massive and growing, the majority of the g-commerce opportunity still lies in physical stores, which don’t always have in stock what gift-givers want to give, or were consumers are hesitant to purchase the wrong item as a gift,” said Loop Commerce CEO and Co-Founder Roy Erez. “By inventing the GiftNow Card, we’re providing a seamless alternative to shoppers who want to gift a specific item, which they consider to be more thoughtful than giving a gift card, and we’re helping store associates close more sales.”
About Loop Commerce
Loop Commerce is driving a paradigm shift in commerce with its award winning, patented GiftNow service, by removing the obstacles consumers face when trying to buy a physical product as a gift. Loop is an enterprise-grade, fully customizable solution powering the gift shopping experience and checkout for leading retailers. By integrating the personalization of gifting and tackling the challenges associated with gift shopping, Loop makes buying gifts not only seamless, stress free and thoughtful for consumers, but accessible when no other option exists, therefore driving significant business value and incremental sales for retailers. Loop’s solution seamlessly integrates with retailers’ online stores through a zero-integration implementation, fueling increased business, reducing costly returns and exchanges, and enhancing customer acquisition and loyalty. The company’s groundbreaking SaaS solution was built and optimized with significant R&D and collective experience working with some of the largest and most demanding retail brands. Loop is backed by PayPal and key executives in technology, e-commerce and retail. For more information about Loop Commerce, visit our website www.loopcommerce.com, and follow us on LinkedIn.
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