U.S. retailers have plenty of room to improve when it comes to offering and communicating with shoppers about how and where they can receive their order.
Only 29.1% of store-based U.S. retailers offer in-store pickup of online orders, according to the newly released Omni-1000 report from e-commerce technology provider OrderDynamics. The OrderDynamics report examined the e-commerce sites of more than 1,000 multichannel retailers from May-June 2017, including 330 in the United States, wherein OrderDynamics physically looked at the various ordering and delivery capabilities offered by each website.
Analysis of omnichannel trends in today’s evolving retail world. Includes over 25charts, data on the Top U.S. retail chains, consumer survey results on omnichannel shopping habits, and new developments in the race to fulfill online orders.
Broken down by industry, more than one-third (35.5%) of those sites in OrderDynamics’ report were in the fashion industry, with specialty retailers (14.5%) and toy retailers (10.9%) making up the next two largest categories. Of the 330 U.S. retailers examined by OrderDynamics, all of which had at least 10 physical store locations, 41% had more than 251 retail locations, while 22% had 101 to 250 locations.
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