SECAUCUS, N.J., Oct. 2, 2017 — Vitamin Shoppe, Inc. (NYSE: VSI), an omni-channel specialty retailer and manufacturer of nutritional products, today announced its subsidiary Vitamin Shoppe Global, Inc. has launched its first digital platform in China, representing the fourth new international market the Company has entered over the past two years. The Vitamin Shoppe is partnering with Macy’s China Limited to bring its broad product assortment to the Chinese consumer by offering a mix of its private brand products as well as select third-party brands via Alibaba’s online shopping platform- Tmall Global.
The Vitamin Shoppe’s product will be shipped from its new west coast distribution center in Arizona to China. By utilizing its Arizona distribution center, The Vitamin Shoppe’s goal is to deliver products to the Chinese consumer in less than two weeks, enabling the partnership to be one of the quickest suppliers of vitamins, minerals and supplements from the United States to China.
Commenting on this initiative, David Denker, Director International Development stated, “This is another example of the different strategies and partnerships we are pursuing to expand our reach and enhance the customers’ experience. The Asian vitamin, mineral and supplement market is an attractive market for us exhibiting a growth rate of 6% per year and is projected to reach $20 billion in the next five years, according to Nutrition Business Journal, and we are pleased that we are able to secure ease of entry into China.”
About Vitamin Shoppe, Inc. (NYSE:VSI)
The Vitamin Shoppe is an omni-channel, specialty retailer and contract manufacturer of nutritional products based in Secaucus, New Jersey. In its stores and on its website, the Company carries a comprehensive retail assortment including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and beauty aids. In addition to offering products from approximately 900 national brands, the Vitamin Shoppe also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®, Next Step® and Betancourt Nutrition® brands. The Vitamin Shoppe conducts business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website, www.vitaminshoppe.com. Follow the Vitamin Shoppe on Facebook at http://www.facebook.com/THEVITAMINSHOPPE and on Twitter at http://twitter.com/VitaminShoppe.