LITITZ, PA — Digital marketing firm Listrak officially opened their new corporate headquarters today with a morning ribbon cutting ceremony followed by an afternoon community-wide open house. The events attracted approximately 1,300 visitors.
Listrak officially moved into the 93,000 square-foot facility at the intersection of Millport Road and Buckwalter Road in Lititz in April 2017. The new space is 100 percent utilized by Listrak, and sits on 27-acre parcel originally purchased from Sechan Electronics in 2015.
The building currently accommodates approximately 300 employees and has capacity for up to 600. Listrak sold their former headquarters at 529 East Main Street in Lititz, and vacated additional locations in Manheim Township’s Granite Run business park and a smaller location in downtown Lititz. The company maintains a West Coast office in Newport Beach, California and has a number of remote employees working in approximately 10 states.
According to Listrak CEO Ross Kramer, the primary reasons for building a new facility were to consolidate its workforce to a single location and to foster collaboration, as well as accommodate future growth.
Listrak leaned heavily on input from employees for the building design, as well as design sensibilities from other technology companies, such as headquarters of Google and Facebook. “We listened to every single suggestion,” says Kramer, “identified and prioritized the most popular requests, and then incorporated the top ideas into our plans.”
Listrak partnered with general contractor Pelger Engineering & Construction, Inc., Tono Architects, Bottom Line Contracting and others to turn those ideas into reality. The expansive open floor plan features an array of shared meeting spaces that encourage cross-department teamwork and creativity, along with state-of-the-art teleconferencing capabilities and an on-site gym. A café, known as The Hub, is managed by TFB Restaurants, operators of Annie Bailey’s in Lancaster and Gravie Kitchen + Commons at Rock Lititz Pod 2. The Hub provides employees with additional areas for relaxation and creative interaction.
Larger meeting rooms and common spaces will eventually be opened to the greater Lititz community for meetings and events.
Listrak more than doubled its staff between 2013 and 2017, due to explosive growth and expansion into new verticals. Once known for its proprietary email marketing technology for retailers, the company has expanded into eCommerce for travel and tourism, and the media and publishing industry. Kramer notes that the Lititz area has been an ideal location to grow.
“Rather than relocate to a typical technology corridor, we remain committed to this area,” he says. “Both Lititz and Lancaster County in general have become their own versions of tech hubs in recent years, and Listrak is proud to be a part of that revolution. We’re looking forward to being here for a very long time.”
Listrak’s customer-centric data approach helps digital marketers cultivate deeper relationships with consumers through personalized, multichannel strategies that drive revenue, engagement and growth. Listrak helps reach those customers at the right time and the right place, regardless of the source, channel or device. The Listrak platform boasts a comprehensive set of solutions that enhance campaign performance, increase lifetime value, and personalize every touchpoint across multiple channels to create a positive online experience. Listrak has decades of digital marketing knowledge and works with leading brands. For more information, visit http://www.listrak.com.