New clients join a growing roster of high-profile ecommerce players that have adopted OroCommerce since its 1.0 launch earlier this year.

West Hollywood, Calif., April 26, 2017 — Oro, Inc., the company behind the first ecommerce platform created for B2B merchants, today announced that it has signed a wave of international companies as new enterprise clients. The companies join a growing roster of high-profile ecommerce players that have adopted OroCommerce since its 1.0 launch earlier this year.

Oro’s new clients include Arc International, the world’s leading tableware manufacturer; Samuel Hubbard, the high-end American shoe maker; Orapi, a French leader in industrial maintenance products; Aldo, Uruguay’s top office supply retailer; and Haneu Katalog GmbH, a German based transport, warehouse technology company founded in 1968.

OroCommerce 1.0 officially launched in January, 2017, and was created by Oro, Inc., an open source ecommerce technology company started by the former founders of Magento. Since its launch, OroCommerce has experienced rapid global adoption, with implementations already in progress at dozens of companies around the world. According to Frost and Sullivan, the booming B2B ecommerce market will reach $12 trillion by 2020.

“We are pleased to see that our B2B ecommerce platform has been quickly welcomed by retailers and manufacturers around the globe,” said Yoav Kutner, Oro’s co-founder and CEO. “Our vision was to create the most comprehensive, out-of-the-box B2B ecommerce solution to make it as easy as possible to tailor our system to fit each business’s unique needs.”

Clients adopting Oro range from global powerhouse Arc International, the world’s largest manufacturer of crystal and glassware, to well-known consumer brand Samuel Hubbard. With offices and production sites around the globe, Arc International has just under a billion dollars in annual sales and employs 10,000 people. Samuel Hubbard is a high-end luxury shoemaker that makes comfortable, stylish shoes for adults and children.


Orapi, a publicly-traded French company that produces industry-leading professional hygiene and industrial maintenance products, will be using OroCommerce 1.0 for its operations in more than 100 countries on five continents. And Aldo, often referred to as the Staples of Uruguay, is a leading South American merchant of office supply products.

“We evaluated other solutions like Magento and Hybris,” said Grégory Tocut, CTO Digital Arc International. “We selected OroCommerce because of its great flexibility, comprehensive out-of-the-box B2B feature set, the strong technology stack and the team behind it. Moreover, its unique deep integration with OroCRM will help us understand the customer at the center of our B2B e-commerce strategy.”

About Oro, Inc.
Oro, Inc., is the software company behind the Oro suite of open source commerce applications: OroPlatform, OroCRM and, most recently, OroCommerce. OroPlatform is a business application platform that helps companies accelerate their custom business application development; OroCRM is a CRM solution for multichannel companies; and OroCommerce, which launched in January, is an ecommerce platform purpose-built for B2B companies. Oro’s founders were behind Magento’s success and have deep experience in the ecommerce industry. They include Yoav Kutner, chief executive officer; Jary Carter, chief revenue officer; Dima Soroka, chief technology officer; and Roy Rubin, Director of Oro’s Advisory Board, who is a co-founder and former CEO of Magento.