More than half (55%) of U.S. smartphone owners made a mobile banking transaction using an app in 2015, according to a new online survey of 1,017 U.S. adults conducted Jan. 4-6 by wireless carrier Verizon Communications Inc. and Research firm KRC Research.
And the 55% is not just younger consumers, as the study found that 67% of Millennials (consumers ages 18-34), 62% of Generation X (ages 35-49), and 43% of Baby Boomers (ages 50-68) made a bank transaction using a smartphone app in 2015.
Mobile banking app adoption continued to grow in 2015, as 23% of U.S. smartphone owners made a mobile bank transaction in app for the first time in 2015, a 70% year-over-year increase from 13.53% in 2014, according to the study.
Additionally, 56% of U.S. smartphone owners purchased a product using an app in 2015, and 23% of smartphone owners made a purchase with an app for the first time last year. Broken down by generation: 70% of Millennials made a purchase using an app in 2015, 66% of Generation X and 39% of Baby Boomers.
The survey also found:
- Ordering a taxi or car ride in an app in 2015 increased 120% year over year, as 22% used an app to book a ride in 2015, compared to 10% in 2014.
- 26% of U.S. adult smartphone owners used an app to book a restaurant, with 11% of them reserving a table in app for the first time in 2015, a 72% year-over-year increase from 6.4% in 2014.
- 22% of smartphone owners used an app to purchase an airline flight, with 8% doing it for the first time in 2015, a 54% year-over-year increase from 5.19% in 2014.
Another survey conducted by Parks Associates in Q3 2015 of 10,000 U.S. broadband households, also demonstrated consumer app use. 80% of smartphone owners use social networking apps at least once a day and 35% spend an hour or more on this activity, according to the study.
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