Top 1000 Methodology

Based on activity tracked in the Top 1000 Database, this report covers merchants that were collectively responsible for $1.141 trillion in online sales in 2024. It also spotlights the growth stories behind the fastest-rising companies in each category.

The 14 merchandise categories also include Mass Merchants, such as Amazon, Walmart, Target and Costco, which sell across multiple categories. That category alone, which is made up of 52 retailers, accounted for $635.71 billion in ecommerce sales for the year.

By merchant type, Web-Only Retailers led online sales, doing $560.96 billion in business in 2024.

Web sales and growth for Top 1000 retailers by merchant type, 2019–2024

2025 Top 1000 Retailers Report

This year’s Top 1000 Report packs in results, updated 2025 projections, charts and analysis to highlight the trends that define online retail in North America.

Individual sections within the report also feature:

• Benchmarking data
• Growth analyses
• Amazon’s place in North America, as well as globally
• Conversion rates for the Top 1000
• Retailer use of mobile apps
• The most popular options for payments
• Shipping and fulfillment
• Omnichannel services
• Much more

Join Digital Commerce 360 and guests in a June 26 webinar to discuss key findings from the 2025 Top 1000 Report. Sponsored by Impact, Melissa and OSM worldwide, the webinar will cover strategies that powered ecommerce sales in 2024.

In a year defined by uncertainty and potential, the webinar will offer a look at how online merchants are adapting to the current economic environment and which choices are making a difference.

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