2018 Top Digital Native Brands

  • Ranking of the top 75 web-only brands, their 2017 web sales range, and product category
  • Interviews and profiles of more than a dozen companies, and in-depth analysis of the their various growth strategies
  • Multiple charts including a market share breakdown of web-only brands versus the larger U.S. e-commerce market
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2018 Top Digital Native Brands

The Rise of the Web-Only Brand reveals that a new crop of e-retailers, often referred to as “digitally native, vertically integrated brands,” are growing online sales three times faster than the broader U.S. e-commerce market through a series of innovative strategies that differentiate them from Amazon and other top online competitors.

The report ranks 75 web-only brands based on their 2017 online sales, including such leaders as Dollar Shave Club, men’s apparel maker Bonobos, and fresh food marketers Hello Fresh and Blue Apron, the two largest digital natives. The list also includes smaller web-only brands in niches that bigger online retailers have left untapped, like hunting apparel brand Kuiu, custom bridesmaid dress retailer Revelry, and branded mattress retailer Casper, the leader of the most explosive web-only brand category. Big and small, these digital natives are changing how brands sell to consumers.

What's Included

  • View this report’s Table of Contents
  • An exclusive ranking of the top 75 web-only brands, their 2017 web sales range, and product category
  • Multiple charts including a market share breakdown of web-only brands versus the larger U.S. e-commerce market
  • Interviews and profiles of more than a dozen companies, and in-depth analysis of their various growth strategies
  • An analysis of the seven differentiators that give web-only brands a leg up over other online retailers
  • A breakdown of the biggest challenges these companies face as they grow
  • A look into the funding of web-only brands, and why investors see them as an attractive proposition
75 largest web-only brands drove

$8 billion

In online sales last year

Web-only brands are growing nearly

3x

As fast as the broader US e-commerce market

Less than

33%

Of web-only brands sell on Amazon

What you get

The Rise of the Web-Only Brand

Rankings, Sales Data and Interviews With 75 Companies Giving Amazon a Run for Its Money

  • The E-Commerce Startups
  • Rankings of Top 75 web-only brands
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