2017 Health & Beauty Report

The leaders, fastest growers and trends driving growth in one of the most innovative and profitable categories in online retail
  • 34-page PDF [Internet Retailer Report, published September 2017]
  • Key data for the 58 largest health & beauty e-retailers in North America
  • Breakdown of benchmark performance stats by subcategory
  • Demographics of online health & beauty shoppers
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2017 Health & Beauty Report

Start with high margins and add younger, brand-loyal buyers who keep returning to their favorite websites to buy, and you’ve got the formula that makes online health and beauty products likely the most profitable market in all of e-retailing. So concludes Internet Retailer’s newest report, Health & Beauty Online, a 34-page study of the online health and beauty market that ranks and reports the growth rates of its 58 leading e-retailers, analyzes total growth in the market and breaks down sales to reveal which merchant types and product segments are driving that growth.

What’s Included in the 2017 Health & Beauty Online Report

  • View this reports Table of Contents
  • Rankings (based on 2016 web sales) and growth rates of North America’s 58 leading health and beauty e-retailers.
  • Separate rankings of the online sales leaders in each of the four main segments of the health and beauty market—cosmetics and skin and hair care, vitamins and supplements, fragrances, and contacts and eyewear.
  • Extensive data on each of the four product segments of the market, including total online sales and growth rates, average conversion rates, average tickets, and average monthly web traffic.
  • Online shopper demographics of each of the four segments of the health and beauty market, including gender, age and income.
  • A breakdown of health and beauty web sales and growth rates by the three major merchant types (web only, retail chains and manufacturers), and profiles of leading online competitors in each merchant category.
  • The Amazon Factor—an analysis of Amazon’s $2.5 billion in health and beauty sales, including its growth rate, product types and consumer focus.

 

Online sales of health & beauty products crossed

$12 billion

in the U.S. in 2016

Online health & beauty sales account for

18.3%

of total retail sales in the category

Web-only retailers accounts for

45%

of all category e-commerce sales

What you get

Health & Beauty Online: Where the Big Money Is

The leaders, fastest growers and trends driving growth in one of the most innovative and profitable categories in online retail

  • Rankings & analysis of the top 58 health & beauty retailers in North America
  • Details on Amazon’s growth in health & beauty, including bestselling products on Amazon.com

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  • Rankings & analysis of the top 58 health & beauty retailers in North America
  • Details on Amazon’s growth in health & beauty, including bestselling products on Amazon.com
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  • Rankings & analysis of the top 58 health & beauty retailers in North America
  • Details on Amazon’s growth in health & beauty, including bestselling products on Amazon.com
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Edition
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Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, e-commerce rankings, and databases. Learn more about our 360 Premium Memberships.