Online Luxury Report

All-New Data on the Online Luxury Market
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Online Luxury Report

Worldwide online sales of luxury personal goods are projected to grow 21% to $33.9 billion this year from $27.9 billion in 2017, Internet Retailer estimates. That’s far faster than the 7.0% projected growth in total luxury sales in 2018.

While there was a time when luxury brands turned up their noses at selling online, that’s no longer the case. Consumers are buying more luxury goods online every year—e-commerce penetration in the category is projected to cross 10% this year, up from 8.9% in 2017—and that’s driving retailers of premium goods to dramatically step up their investments in website development and digital marketing.

The 82-page 2018 Online Luxury Report analyzes the fast-growing global luxury e-commerce market and the key strategies helping the 130 largest luxury retailers grow online.

View the table of contents for full details on what’s included in the report.

What's included in the 2018 Online Luxury Report:

  • Internet Retailer estimates on the size of the global luxury market, the e-commerce share of that market and how much growth lies ahead
  • A list of the 130 leading luxury online retailers with 2017 e-commerce growth, ranked by 2017 web sales
  • Data and details on the leading online marketplaces around the world that sell high-end goods, including 2017 gross merchandise sales growth of the top 5
  • An analysis of the steps Amazon and eBay are taking to move into this arena
  • Data on the luxury leaders in paid search spend and followers on major social networks
  • Benchmark data on conversion rate and average order value, broken down by merchandise category
  • Strategies luxury retailers and brands are using to sell to international shoppers
  • An in-depth look at China’s fast-growing luxury e-commerce scene and how global brands are getting in on the action
  • An exclusive survey of luxury shoppers that reveals how much they buy online, what they look for in an e-commerce site, the online and offline marketing channels that influence their buying decisions, the role of physical stores in their purchasing behavior, and how much they shop via mobile websites and apps
Luxury e-commerce grew

23.3%

in 2017, more than three times faster than total luxury retail growth

The conversion rate for luxury health and beauty online retailers is

4.4%

slightly higher than that conversion rate for that category for all Internet Retailer Top 500 retailers

The average order value of luxury e-retailers is

$408

more than three times higher than the AOV for Top 500 merchants

What you get

Online Luxury Report

All-New Data on the Online Luxury Market

  • Online Luxury Report

    View Table of Contents

  • 130 leading luxury online retailers with 2017 e-commerce growth, ranked by web sales
  • 34+ charts and tables about the online luxury retail business
  • Estimates on the size of the global luxury market, the e-commerce share of that market and how much growth lies ahead
  • An analysis of the steps Amazon and eBay are taking to move into the luxury area
  • Report PDF $299

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  • Online Luxury Report
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    Top 500 Basic

  • 130 leading luxury online retailers with 2017 e-commerce growth, ranked by web sales
  • 34+ charts and tables about the online luxury retail business
  • Estimates on the size of the global luxury market, the e-commerce share of that market and how much growth lies ahead
  • An analysis of the steps Amazon and eBay are taking to move into the luxury area
  • $2995/year

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  • Online Luxury Report
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    Top 1000 Basic Plus and all International Databases

  • 130 leading luxury online retailers with 2017 e-commerce growth, ranked by web sales
  • 34+ charts and tables about the online luxury retail business
  • Estimates on the size of the global luxury market, the e-commerce share of that market and how much growth lies ahead
  • An analysis of the steps Amazon and eBay are taking to move into the luxury area
  • $4995/year

    See Plan Details

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Editions
Number of licenses:

Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, e-commerce rankings, and databases. Learn more about our 360 Premium Memberships.