Online Luxury Report
Worldwide online sales of luxury personal goods are projected to grow 21% to $33.9 billion this year from $27.9 billion in 2017, Internet Retailer estimates. That’s far faster than the 7.0% projected growth in total luxury sales in 2018.
While there was a time when luxury brands turned up their noses at selling online, that’s no longer the case. Consumers are buying more luxury goods online every year—e-commerce penetration in the category is projected to cross 10% this year, up from 8.9% in 2017—and that’s driving retailers of premium goods to dramatically step up their investments in website development and digital marketing.
The 82-page 2018 Online Luxury Report analyzes the fast-growing global luxury e-commerce market and the key strategies helping the 130 largest luxury retailers grow online.
View the table of contents for full details on what’s included in the report.