2017 Amazon Prime Day Report

Internet Retailer's How to Prepare for Amazon Prime Day 2017
  • 47-page PDF [Internet Retailer Report, published June 2017, prior to Prime Day]
  • 10 sales-boosting strategies for marketplace sellers and Amazon competitors
  • Exclusive survey on what consumers say about Prime Day 2017
  • How Amazon and rivals competed on price on Prime Days 2015 and 2016
  • Data on traffic, email marketing, top-selling items and product categories
  • Results from Prime Day 2016 and 2015
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2017 Amazon Prime Day Report

What Amazon Marketplace sellers and rival retailers and brands can do now to benefit from Amazon’s upcoming mid-summer sale.

It’s an open secret that Amazon will soon announce the date for its annual Prime Day sale in July. The first two Prime Day sales give marketplace sellers and competitors a good idea of what’s coming—and this report provides expert insights from retailers, Amazon sellers and analysts on how to take advantage of this big event. Competitors now know that consumers shop around a lot on Prime Day, and some savvy rivals like Walmart.com have featured deals aimed at poaching customers from Amazon. Others have learned that you can beat Amazon to the punch by offering bargains ahead of the date of Prime Day.

This report features 10 strategies that will help Amazon Marketplace sellers and competitors take advantage of the Prime Day surge in online shopping, plus a wealth of data about online sales, traffic, pricing, email marketing, mobile activity, social sentiment and more from the first two Prime Day events.

What's Included in the Amazon Prime Day Report

  • View this reports Table of Contents
  • 10 sales-boosting strategies for marketplace sellers and Amazon competitors
  • When Prime Day 2017 is likely to occur, and what it will look like
  • What consumers say about Prime Day 2017: exclusive survey results
  • How Amazon and rivals competed on price on Prime Days 2015 and 2016
  • Best times for introducing sales on Prime Day 2017
  • Data on top-selling items and product categories from previous events
  • Examples of Amazon and competitors’ email messages from prior Prime Days, plus expert tips for Prime Day 2017
  • Website traffic and sales data from Prime Days 2015 and 2016
  • Data on mobile traffic on Prime Days 2015 and 2016 versus other online sales days
Amazon Prime Day sales totaled

$1

billion in 2016

Amazon.com garnered

81.6

million visits on Prime Day 2016

Amazon reported

30%

growth in items sold by Amazon sellers on Prime Day 2016 vs 2015

What you get

Amazon Prime Day Report

Comprehensive data, analysis on how retailers can prepare for Amazon Prime Day 2017, with exclusive results from Prime Days 2016 & 2015.

  • Amazon Prime Day Report
  • How to prepare for Prime Day 2017
  • Exclusive Survey Results
  • Website traffic of Amazon & Top Competitors
  • Examination of 2016 Prime Day Results
  • Features on How Consumers Responded, How Market Place Sellers Fared, and More
  • Access to All Reports Published

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  • Amazon Prime Day Report
  • How to prepare for Prime Day 2017
  • Exclusive Survey Results
  • Website traffic of Amazon & Top Competitors
  • Examination of 2016 Prime Day Results
  • Features on How Consumers Responded, How Market Place Sellers Fared, and More
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  • Amazon Prime Day Report
  • How to prepare for Prime Day 2017
  • Exclusive Survey Results
  • Website traffic of Amazon & Top Competitors
  • Examination of 2016 Prime Day Results
  • Features on How Consumers Responded, How Market Place Sellers Fared, and More
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Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, e-commerce rankings, and databases. Learn more about our 360 Premium Memberships.