The new initiative comes on the heels of Peloton’s rebranding effort and makes access to Peloton equipment and services an employee benefit in several industry verticals.
Q&A: Linda Ramsey, the vice president of marketing at foodservice products distributor Parts Town, shares her views on growing a company with innovative strategies.
McDonald’s showed how it could increase its revenue and profit margins by completing a burger sale with French fries. It seems simple, but this same logic can be applied today in B2B ecommerce, writes Justin Racine of Perficient Digital.
The multibillion-dollar distributor, with 350,000 SKUs and more than 250,000 customers, does much of its business through ecommerce thanks to a strategy of catering to how its customers want to buy its products, Gene Carbonara, vice president of ecommerce and digital, said at IRCE @ RetailX.
The worldwide operator of major casino hotels, relies on internet-based procurement to keep its fast-paced facilities stocked with the materials they need to operate.
