In this second of two articles, Luke Powers, co-founder and CEO of Gearflow.com, asserts that a dedicated online marketplace for the construction equipment and parts industry can provide a range of services to construction companies not available through a mass market marketplace like Amazon Business. Above: A Belaz rock-hauling truck.

By expanding the range of online auction services for buyers and sellers of such equipment as bulldozers and agricultural machinery, Ritchie Bros. Auctioneers has boosted its web sales.

Steel producers Severstal and Novolipetsk are planning to sell into Europe with products and services available through ecommerce.

Ritchie Bros. is getting payback internationally from its multi-year investment in the business of selling heavy construction equipment online.

Ogi Redzic, a former executive in charge of connected vehicles and mobility services at automaker Renault Nissan Alliance, is bringing his digital expertise to the manufacturer of construction equipment.

The pilot project aims to create a digital standard for improved machine efficiency, reliability and competitiveness for industrial customers.

The Netherlands-based Royal IHC sails toward 7% business-to-business e-commerce revenue in 2015.