In this second of two articles, Luke Powers, co-founder and CEO of Gearflow.com, asserts that a dedicated online marketplace for the construction equipment and parts industry can provide a range of services to construction companies not available through a mass market marketplace like Amazon Business. Above: A Belaz rock-hauling truck.
By expanding the range of online auction services for buyers and sellers of such equipment as bulldozers and agricultural machinery, Ritchie Bros. Auctioneers has boosted its web sales.
Ogi Redzic, a former executive in charge of connected vehicles and mobility services at automaker Renault Nissan Alliance, is bringing his digital expertise to the manufacturer of construction equipment.